Quick tip for making SEO-rich HTML5 cross-browser compliant
You’ve heard the hype about HTML5 especially if you’ve listened to Steve Jobs this year. You’re wondering when to jump in but you’re also wondering about the return on investment. From the outset, converting your entire Web site to HTML5 could be an expensive undertaking.
Your organization can author in HTML5 today if you really want [...]
Calculating the break-even point for online campaigns
How do you know the point in a campaign where fixed and variable costs are left behind and profitability starts?
You can calculate the break-even point to know the answer to this very important question. Often-times we have to look at a past campaign’s response performance to reasonably predict the future.
According to Wikipedia break-even is defined [...]
Online marketing: Who needs to be involved in the organization?
Traditional marketing techniques are no longer optimal for business success by themselves
Let’s start out by defining “traditional marketing.” According to http://www.marketingminefield.co.uk, traditional marketing techniques include:
Strategic alliances
Direct mail
Telemarketing
Print advertising (including billboards, postcards, etc)
Television advertising
Radio advertising
Leaflet marketing
Even in recent years marketing departments have added to traditional marketing techniques by getting involved with pay-per-click, banner, and email campaigns, [...]
Argument for Usability Testing (UX) in your organization: Pay now or pay later
What is UX testing/study anyway?
Collection of qualitative data that can have quantitative outputs that lead profitable changes to Web sites.
Building our Web sites to act, and react, like users expect them to based on experience from other sites that follow basic usability principles.
Why not analyze Web metrics or use your Quality Assurance (QA) group [...]
The reset/clear button: please go away
I have been using the Web since 1996 and I can’t remember ever using a “reset” or “clear all” button while filling out a form; not even once. Let me correct myself. I’ve never used the reset button for its intended purpose. I have however hit the reset button by mistake a few times when [...]
Formula for Web site profitability success: B = V × C × L
The formula for Web site success is: B = V × C × L
Jakob Nielsen published this formula in 2008, http://www.useit.com/alertbox/roi.html
B=business, V=unique visitors, C=conversion rate, and L=(customer) loyalty rate
For some types of organizations there will be other variables to be considered. To be really technical the Dow Jones Industrial Average could be included as well [...]
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