#Ford seems to be ignoring the social media frenzy…

Personally I’m a Ford customer. I’ve driven Fords for many years now. But what if I watched an exciting Ford video about a new F-150 and I wanted to share it with my social media friend who also will help influence my decision? That’s right..  I can’t share it easily from Ford’s Web site.  They’re not using a channel like YouTube, via their Web site anyway, so easily sharing it on my social media networks won’t work.    I would have to share the link to the Web site and then try to explain which video I wanted them to look at.

Is Ford ignoring the social media frenzy? Social media is not a fad. Social media formed out of necessity and will never go away.

I can visit YouTube and search for Ford products and find them, however, I shouldn’t have to do that.  Make it easier for me to share my purchase considerations within my already established network of social influencers while I’m on the Web site.

A new vehicle  is the very definition of a “high-consideration” purchase where people will look to their offline and online friends/family for advice. Ford should be allowing people to easily share pictures, video, and model types with their networks. Let the customer not only easily share and ask for advice, but also let them be a viral marketing conduit to boost profitability.

http://www.fordvehicles.com/trucks/f150/

Ron Scott
Manager of eBusiness Strategy
ronscottjr@gmail.com

Tags: call to action, marketing, profitability, revenue leak, social media, usability testing, viral marketing