Quick tip for making SEO-rich HTML5 cross-browser compliant
You’ve heard the hype about HTML5 especially if you’ve listened to Steve Jobs this year. You’re wondering when to jump in but you’re also wondering about the return on investment. From the outset, converting your entire Web site to HTML5 could be an expensive undertaking.
Your organization can author in HTML5 today if you really want [...]
Calculating the break-even point for online campaigns
How do you know the point in a campaign where fixed and variable costs are left behind and profitability starts?
You can calculate the break-even point to know the answer to this very important question. Often-times we have to look at a past campaign’s response performance to reasonably predict the future.
According to Wikipedia break-even is defined [...]
Online marketing: Who needs to be involved in the organization?
Traditional marketing techniques are no longer optimal for business success by themselves
Let’s start out by defining “traditional marketing.” According to http://www.marketingminefield.co.uk, traditional marketing techniques include:
Strategic alliances
Direct mail
Telemarketing
Print advertising (including billboards, postcards, etc)
Television advertising
Radio advertising
Leaflet marketing
Even in recent years marketing departments have added to traditional marketing techniques by getting involved with pay-per-click, banner, and email campaigns, [...]
Review of the #sears .com home page
October 7, 2009
This is my first Web site home page review post. I will be evaluating Web sites’ home pages based on my own opinion to tell you what I find that organizations are doing; right and wrong. My perspective is from an outsider looking in. It is impossible for me to know what an [...]
Formula for Web site profitability success: B = V × C × L
The formula for Web site success is: B = V × C × L
Jakob Nielsen published this formula in 2008, http://www.useit.com/alertbox/roi.html
B=business, V=unique visitors, C=conversion rate, and L=(customer) loyalty rate
For some types of organizations there will be other variables to be considered. To be really technical the Dow Jones Industrial Average could be included as well [...]
Brick & mortar store merchandisers are usability experts
Think about it. When you walk into any grocery store, no matter which one you choose, you can find eggs, Kellog’s Corn Flakes, Diet Coke, milk, and carrots all within 5 minutes. In-fact, whether or not you have 2 items or 55 items to buy you can do it fairly quickly. Seldom is there [...]
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- Working on a usability testing approach document to end out the week for some of my company's online tools. #conversion #ux
- A little Kashmir by Led Zeppelin is rocking me into the 3 day weekend :-)
- @AmyCueva Thanks for the Healthrageous.com link. My company is researching vendors like this now!
- The presenter for Limeade is a Mac user.. bonus points already #apple
- Now attending a Limeade Webinar for healthproductivity/wellness tools
- "The mass appeal of Facebook is a boon in the short term for marketers looking for reach in an age of media fragmentation."