Posted by admin on May 21, 2010 in
General eBusiness It’s the latest thing out there and a few companies are jumping in to help you monitor social media. The idea behind social media monitoring is to get real time “talk” feedback for your business and leverage it to drive conversions (sales, lead generations, etc).
How are you “listening” to the different platforms of social media?
There [...]
Tags: conversion rate, marketing, profitability, social media, social media monitoring, viral marketing, web analytics
Posted by admin on May 19, 2010 in
General eBusiness How do you know the point in a campaign where fixed and variable costs are left behind and profitability starts?
You can calculate the break-even point to know the answer to this very important question. Often-times we have to look at a past campaign’s response performance to reasonably predict the future.
According to Wikipedia break-even is defined [...]
Tags: break-even, conversion rate, marketing, profitability, web analytics
Posted by admin on May 17, 2010 in
General eBusiness Being an online strategist these days isn’t just about making traditional usability and branding recommendations about improving the conversion rate for companies trying to sell products and services. It has always been about connecting prospects to people inside the company that are passionate about what they’re selling but now connections, and profits, are being made [...]
Tags: conversion rate, marketing, money, qualitative data, social media, usability
Posted by admin on May 13, 2010 in
Quick page reviews Personally I’m a Ford customer. I’ve driven Fords for many years now. But what if I watched an exciting Ford video about a new F-150 and I wanted to share it with my social media friend who also will help influence my decision? That’s right.. I can’t share it easily from Ford’s Web site. They’re [...]
Tags: call to action, marketing, profitability, revenue leak, social media, usability testing, viral marketing
Posted by admin on May 5, 2010 in
General eBusiness In celebration of Cinco de Mayo 2010, enjoy this blog post with 5 parts
According to Forrester Research the five stages of the marketing funnel are:
awareness, consideration, preference, action, and loyalty.
From a social media perspective, how do you engage prospects/customers in these five stages?
Awareness stage
The awareness stage is all about introducing your brand [...]
Tags: call to action, conversion rate, marketing, money, profitability, social media
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