Online marketing: Who needs to be involved in the organization?
Traditional marketing techniques are no longer optimal for business success by themselves
Let’s start out by defining “traditional marketing.” According to http://www.marketingminefield.co.uk, traditional marketing techniques include:
Strategic alliances
Direct mail
Telemarketing
Print advertising (including billboards, postcards, etc)
Television advertising
Radio advertising
Leaflet marketing
Even in recent years marketing departments have added to traditional marketing techniques by getting involved with pay-per-click, banner, and email campaigns, [...]
Argument for Usability Testing (UX) in your organization: Pay now or pay later
What is UX testing/study anyway?
Collection of qualitative data that can have quantitative outputs that lead profitable changes to Web sites.
Building our Web sites to act, and react, like users expect them to based on experience from other sites that follow basic usability principles.
Why not analyze Web metrics or use your Quality Assurance (QA) group [...]
Review of the #sears .com home page
October 7, 2009
This is my first Web site home page review post. I will be evaluating Web sites’ home pages based on my own opinion to tell you what I find that organizations are doing; right and wrong. My perspective is from an outsider looking in. It is impossible for me to know what an [...]
Formula for Web site profitability success: B = V × C × L
The formula for Web site success is: B = V × C × L
Jakob Nielsen published this formula in 2008, http://www.useit.com/alertbox/roi.html
B=business, V=unique visitors, C=conversion rate, and L=(customer) loyalty rate
For some types of organizations there will be other variables to be considered. To be really technical the Dow Jones Industrial Average could be included as well [...]
Brick & mortar store merchandisers are usability experts
Think about it. When you walk into any grocery store, no matter which one you choose, you can find eggs, Kellog’s Corn Flakes, Diet Coke, milk, and carrots all within 5 minutes. In-fact, whether or not you have 2 items or 55 items to buy you can do it fairly quickly. Seldom is there [...]
9 Powerful ways to boost profitability on your site
In the spirit of the date, 9/9/09, I thought it would be a good time to remind you of some tried and true methods for boosting profitability on your Web site. Remember, often times just fixing one or two things on your site will only result in a small boost but depending on your traffic [...]
The 5 Web Technology/eBusiness books that changed my career
“Designing with Web Standards (1st Edition)” by Jeffrey Zeldman
“Search Engine Optimization for Dummies” by Peter Kent
“Call to Action” by Bryan & Jeffrey Eisenberg
“Web Analytics Demystified” by Eric Peterson
“Prioritizing Web Usability” by Jakob Nielsen & Hoa Loranger
Up until 2006 I had 8 years experience as a Web developer and I had no idea how very little [...]
Follow me on Twitter!
- Working on a usability testing approach document to end out the week for some of my company's online tools. #conversion #ux
- A little Kashmir by Led Zeppelin is rocking me into the 3 day weekend :-)
- @AmyCueva Thanks for the Healthrageous.com link. My company is researching vendors like this now!
- The presenter for Limeade is a Mac user.. bonus points already #apple
- Now attending a Limeade Webinar for healthproductivity/wellness tools
- "The mass appeal of Facebook is a boon in the short term for marketers looking for reach in an age of media fragmentation."