Lead generation forms: Place them before or after your sales pitch?
The question that I have, and that’s worth testing, is whether or not prospects or more qualified if they give you their contact information before or after they read your white papers and/or watch your video? This would make an excellent A/B test for marketing. However, the test wouldn’t be complete until the sales department [...]
Tags: call to action, conversion rate, profitability, viral marketing
Driving profits with social media monitoring
It’s the latest thing out there and a few companies are jumping in to help you monitor social media. The idea behind social media monitoring is to get real time “talk” feedback for your business and leverage it to drive conversions (sales, lead generations, etc).
How are you “listening” to the different platforms of social media?
There [...]
Tags: conversion rate, marketing, profitability, social media, social media monitoring, viral marketing, web analytics
#Ford seems to be ignoring the social media frenzy…
Personally I’m a Ford customer. I’ve driven Fords for many years now. But what if I watched an exciting Ford video about a new F-150 and I wanted to share it with my social media friend who also will help influence my decision? That’s right.. I can’t share it easily from Ford’s Web site. They’re [...]
Tags: call to action, marketing, profitability, revenue leak, social media, usability testing, viral marketing
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Recent Posts
- Quick tip for making SEO-rich HTML5 cross-browser compliant
- Lead generation forms: Place them before or after your sales pitch?
- Driving profits with social media monitoring
- Calculating the break-even point for online campaigns
- How can social media marketing increase profitability?
- #Ford seems to be ignoring the social media frenzy…
- Five steps of the marketing funnel: awareness, consideration, preference, action, loyalty – How to capitalize with social media at each stage?
- Online marketing: Who needs to be involved in the organization?
Follow me on Twitter!- Working on a usability testing approach document to end out the week for some of my company's online tools. #conversion #ux 07:24:22 PM September 03, 2010 from TweetDeck
- A little Kashmir by Led Zeppelin is rocking me into the 3 day weekend :-) 07:17:56 PM September 03, 2010 from TweetDeck
- @AmyCueva Thanks for the Healthrageous.com link. My company is researching vendors like this now! 04:18:51 PM September 03, 2010 from TweetDeckin reply to AmyCueva
- The presenter for Limeade is a Mac user.. bonus points already #apple 04:03:39 PM September 03, 2010 from TweetDeck
- Now attending a Limeade Webinar for healthproductivity/wellness tools 04:01:25 PM September 03, 2010 from TweetDeck
- "The mass appeal of Facebook is a boon in the short term for marketers looking for reach in an age of media fragmentation." 02:47:31 PM September 03, 2010 from TweetDeck
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