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Lead generation forms: Place them before or after your sales pitch?

Posted by admin on Aug 10, 2010 in General eBusiness

The question that I have, and that’s worth testing, is whether or not prospects or more qualified if they give you their contact information before or after they read your white papers and/or watch your video? This would make an excellent A/B test for marketing.  However, the test wouldn’t be complete until the sales department [...]

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Driving profits with social media monitoring

Posted by admin on May 21, 2010 in General eBusiness

It’s the latest thing out there and a few companies are jumping in to help you monitor social media. The idea behind social media monitoring is to get real time “talk” feedback for your business and leverage it to drive conversions (sales, lead generations, etc).
How are you “listening” to the different platforms of social media?
There [...]

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#Ford seems to be ignoring the social media frenzy…

Posted by admin on May 13, 2010 in Quick page reviews

Personally I’m a Ford customer. I’ve driven Fords for many years now. But what if I watched an exciting Ford video about a new F-150 and I wanted to share it with my social media friend who also will help influence my decision? That’s right..  I can’t share it easily from Ford’s Web site.  They’re [...]

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