Calculating the break-even point for online campaigns
How do you know the point in a campaign where fixed and variable costs are left behind and profitability starts?
You can calculate the break-even point to know the answer to this very important question. Often-times we have to look at a past campaign’s response performance to reasonably predict the future.
According to Wikipedia break-even is defined [...]
Online marketing: Who needs to be involved in the organization?
Traditional marketing techniques are no longer optimal for business success by themselves
Let’s start out by defining “traditional marketing.” According to http://www.marketingminefield.co.uk, traditional marketing techniques include:
Strategic alliances
Direct mail
Telemarketing
Print advertising (including billboards, postcards, etc)
Television advertising
Radio advertising
Leaflet marketing
Even in recent years marketing departments have added to traditional marketing techniques by getting involved with pay-per-click, banner, and email campaigns, [...]
Argument for Usability Testing (UX) in your organization: Pay now or pay later
What is UX testing/study anyway?
Collection of qualitative data that can have quantitative outputs that lead profitable changes to Web sites.
Building our Web sites to act, and react, like users expect them to based on experience from other sites that follow basic usability principles.
Why not analyze Web metrics or use your Quality Assurance (QA) group [...]
Review of the #sears .com home page
October 7, 2009
This is my first Web site home page review post. I will be evaluating Web sites’ home pages based on my own opinion to tell you what I find that organizations are doing; right and wrong. My perspective is from an outsider looking in. It is impossible for me to know what an [...]
Formula for Web site profitability success: B = V × C × L
The formula for Web site success is: B = V × C × L
Jakob Nielsen published this formula in 2008, http://www.useit.com/alertbox/roi.html
B=business, V=unique visitors, C=conversion rate, and L=(customer) loyalty rate
For some types of organizations there will be other variables to be considered. To be really technical the Dow Jones Industrial Average could be included as well [...]
Why is your company losing money online? Answer: Gaps between experts.
My twelve-year internet/Web development career has helped me come to a harsh realization that wasn’t visible until I started looking for it. It’s actually quite obvious but it’s seldom talked about. Most Web sites are managed in pieces by people that don’t connect the entire picture. Nor do these people even understand that their system [...]
The 5 Web Technology/eBusiness books that changed my career
“Designing with Web Standards (1st Edition)” by Jeffrey Zeldman
“Search Engine Optimization for Dummies” by Peter Kent
“Call to Action” by Bryan & Jeffrey Eisenberg
“Web Analytics Demystified” by Eric Peterson
“Prioritizing Web Usability” by Jakob Nielsen & Hoa Loranger
Up until 2006 I had 8 years experience as a Web developer and I had no idea how very little [...]
A case of the chicken and the egg. What program do you start first? Web analytics or usability testing?
Let me first briefly define Web analytics and usability testing. Simply stated the former is the collection of quantitative data and the latter is collection of qualitative data.
Most organizations feel that if they do have a Web analytics (quantitative data collection) program that they have enough. They can report internally that their [...]
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- Working on a usability testing approach document to end out the week for some of my company's online tools. #conversion #ux
- A little Kashmir by Led Zeppelin is rocking me into the 3 day weekend :-)
- @AmyCueva Thanks for the Healthrageous.com link. My company is researching vendors like this now!
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- Now attending a Limeade Webinar for healthproductivity/wellness tools
- "The mass appeal of Facebook is a boon in the short term for marketers looking for reach in an age of media fragmentation."